Information society: regulation of Uber is a matter of respect for the citizen

 

With the advent of social networks, which gained momentum especially after 2005, new habits and new consumer trends have joined the way of life of the people in Brazil and in the world. Among all the habits, resource sharing (whatever) heavily packed by appeal to conscious consumption and preservation of the planet, opened new market niches, such as including sharing clothes. A type of economy that’s here to stay.

This mat, pioneering startups companies achieved a place in the Sun, as for example the Airbnb, which allows anyone who has a property share rooms paying a Commission to the site in question, a fact that angers branch establishments, such as hotels and hostels.

It wasn’t long before and the same crash hit the streets, this time brought by a plethora of applications approaching drivers (or not) of someone who needs urban transport. Of all applications the Uber is the main one, to have a job offer in the context of urban mobility unlike the taxi service of the main cities in the world.

Obviously disturbed, until then the market, trade unions and associations of taxis, are unhappy. Accustomed to working in an environment where market reserve, today they have to face competition from companies like Uber, who does not practice any illegality, being mere service due to the regular exercise of the right of owner of vehicle driver and passenger. The fact is that from time to time all professions and all products, needs to reinvent itself, to adapt to new trends and the dynamics of human connection that moves everything in life.

Those who work in the area of information technology knows the competitive environment and of extreme innovation and know the importance of being attentive to the preferences of the consumer. I’m sure the good taxi drivers will get used to the new environment, because over the years knew to conquer and capture the confidence of its customers, invested in differentials. Because of this, in order to establish the entitlement of persons to go, come, hire and operate more freely, the application should be regulated, as in several cities in the world. After all, the raison d ‘ être of the service is neither the Government nor the service providers, but the client. The day the client fail to use the service shall cease.

This is just one of many phenomena resulting from the cultural revolution now underway due to the internet, which allows the approximation of people in real time, and with that organizes and provides new ways and access to traditional services. The Internet of things and the expansion of the internet in areas previously without cover, in are the harbinger of which much is still to come.

Given this, it is incumbent upon the State, in its various political levels, regulate the services whose means of access was changed by technology, which in the case of applications of taxis provide a facility for the citizen-not only of the Uber, but other types of shares that came to facilitate the lives of the people.
Dane Avanzi is businessman, lawyer and Vice President of Aerbras-Association of radio Companies of Brazil.